Dunhuang cultural products are on display in Beijing. [Photo/IC]

Dunhuang Bookstore, Dunhuang Print, and other distinctive cultural and creative spaces are driving the revitalization of local traditional culture.

Focusing on cultural empowerment and innovation-driven development, these venues have significantly enhanced both the cultural appeal and commercial vitality of Dunhuang.

Their efforts have yielded impressive results, with a reported 20 percent year-on-year sales increase this year. This growth highlights their role as a key driver in the deep integration of cultural and tourism industries.

Dunhuang Print serves as a benchmark for technology-empowered cultural experiences. An XR immersive exhibition allows visitors to interact with virtual apsaras and explore detailed digital murals. This innovative approach has attracted younger audiences and increased visitor traffic.

Meanwhile, Dunhuang Bookstore specializes in repurposing ancient manuscripts, transforming elements from historical texts into contemporary products like notebooks and bookmarks. These initiatives make ancient cultural heritage accessible to modern visitors.

The popularity of mystery blind boxes has been particularly notable, with frequent stock shortages reported across both online platforms and physical stores.

In addition to product sales, Dunhuang's cultural product expansion continues through the licensing of partnerships with various brands and digital platforms. These collaborations integrate traditional Dunhuang elements into everyday consumer products and digital experiences.

The cultural spaces remain committed to exploring new ways to blend culture with technology and commerce, further strengthening Dunhuang's cultural tourism sector.